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Digital Marketing Training

With Selecta Training

Enroll Now In The Highly Demanding Course of Digital Marketing

Digital marketing is necessary for a business or a marketing professional. Learning digital marketing has never been more fun and easier, as here at Selecta Training, our digital marketing training will help you increase your sales, traffic, profits, and brand recognition. Our experts will master your skills in SEO, Google PPC Ads, freelancing, and social media marketing.

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Key Information

Experienced Trainers

Paid Internships

Practice on Live Project

On-site/Online Classes


Affordable Training

Freelancing Skills

The Demand For Digital Marketing

With 860,000 job opportunities, LinkedIn claims that the “Digital Marketing Specialist” position is one of the top 10 most in-demand positions. Social media, content strategy, SEO, analytics, and digital marketing are among the most in-demand skills.

The complexity of digital marketing strategy is reflected in many employment in the field. The digital skills gap is the industry’s dilemma. According to a LinkedIn survey, only the U.S. has a shortfall of around 230,000 digital marketing specialists.

Now is the ideal time to begin your digital marketing career with Selecta Training because there are many open positions, and you can be the one to fill this huge gap.

Course Details

Connecting with the right customer at the right moment has always been the goal of marketing. You must now reach your audience online, where they spend the most of their time. Therefore , Selecta Training is pleased to provide its well designed digital marketing training program. Nowadays, people anticipate and rely on digital marketing as a means of learning about brands and companies since it is so common and provides you with various branding options. You can get inventive and test out different marketing methods on a budget because digital marketing has so many possibilities and ideas available to it.

It’s crucial to participate and acquire information and abilities to advance competencies if you want to keep up with the rate of development in the digital age. You will not only comprehend the significance of digital marketing but also open up new possibilities with Selecta Training’s digital marketing course in Lahore. This course was specially created with keeping in mind the need for digital media in any business and the full marketing framework to promote any brand.

Selecta Training is determined  to empower Pakistani youth by providing them with the most advanced and finest digital marketing training. Digital marketing is a growing field and it is predicted that digital marketers are future millionaires.

During this course, you will spend most of your time practicing the live project while we will work to enhance your learning and digital skills. We’ll support you in every step of your learning phase.

Together with our partner trust, we’ll work to get you ready to be a competent, self-assured marketer who can provide and guide different businesses to become a brand in a constantly shifting business environment.


After applying for a digital marketing training course at Selecta Training, you will be taught:

  • Preparing Integrated Digital Marketing Campaigns
  • Measuring Digital Media Marketing Effectiveness
  • Main Points for Improving Performance
  • Identifying Target Audience and Developing Persona
  • Online Value Proposition Development
  • Search Engine Optimization (SEO)
  • Pay Per Click (PPC) Marketing including Bing Ads
  • Display Advertising: Formats, Targeting and Programmatic
  • Social Media Advertising: Facebook, Twitter, Blogging, Instagram, Pinterest, YouTube, LinkedIn
  • Content Marketing: Developing a Smooth Working Plan
  • Partner Marketing Including Affiliate Marketing
  • Online Advertising Including Ad Networks and Behavioral Targeting
  • Email Marketing Including Personalization and Automation
  • Website Copywriting.
  • Web analytics: an introduction to Google Analytics.

Digital Marketing Training Modules

  • Digital Marketing Overview
  • Marketing Research
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)
  • Website Creation
  • Content Marketing
  • Email Marketing
  • Mobile Marketing
  • Affiliate Marketing
  • WordPress Creation
  • E-Commerce Branding
  • Google Analytics
  • Video And Youtube Marketing
  • Freelancing
  • Super Blogging
  • Display Advertising
  • Adobe Photoshop

Why Learn With Selecta Training?

While learning digital marketing from Selecta Training, you will have a number of opportunities, like:

Experienced Trainers

Selecta Training has hired professional digital marketing experts, having years of expertise in digital marketing. They’ll train you to employ the modern digital marketing tactics, a number of ways to catch the attention of your clients, and work on modern tools with their updated versions. 

Apart from that, they will also help you to work as a freelancer. Our coaches are dedicated to their job and provide you with a better learning opportunity to grow your professional career. 

Working on Live Projects

Working on live projects is beneficial for a student in many ways. At first, you will interact with problems digital marketers often face while building any marketing strategy. Other than that, it gives you a chance to increase your exposure in the digital world. Moreover, it will also promote teamwork and group participation, while enhancing your creativity too.

We will ensure that when you pass out from Selecta Training, you are developed enough to employ new ideas in marketing.

Affordable Fees

Selecta Training is a project of a UK-based digital marketing agency, which has been providing exceptional services for a decade. We are aware of the modern digital marketing strategies and are determined to transfer our knowledge to you. 

Our aim is to empower Pakistani youth by providing them with the top-notch marketing and IT training at the most reasonable fees. We will guide you at every step and ensure that you are trained enough to devise your own marketing strategy.

Online Classes

We are aware that many students cannot attend on-site sessions. Therefore, we will also arrange live online sessions of every lecture. In this way, you can attend your classes from your home or anywhere else. Furthermore, we create a WhatsApp group for each batch and your trainer will be added. In case, you neither can attend onsite-lectures, nor online, we’ll provide the recordings of the session in the group.

Furthermore, you can also ask any queries related to your digital marketing training in the group.


At the end of your training, we will deliver you certificates on your given address via mail. The certificates will be delivered from the UK. It means, you will have internationally recognized credentials, a fantastic add-up in your resume. We will provide you the PDF format of the certificates too.

You can then attach it with your CV while applying for a job, paste it on your freelancing profile, or even start your own business.

Paid Internship Program

After completing your training, we offer a paid internship program for those students whose performance was outstanding throughout the course. If your performance is excellent, you will be provided the opportunity to polish your skills further by working as an intern at Selecta Sol.

Plus, after completing your internship, you will have a chance to work as an employee at Selecta Sol. For this, we will test your different technical skills. If we find you competitive, you’ll be hired.

This course is for everyone who is dedicated to pursuing or launching his/her career as a professional digital marketing expert. One thing is for sure, you don’t need any specific type of academic background for it. Although it is comparatively easier for those who have a marketing background, you can still learn digital marketing because hard work always pays off. Keep on working hard. Let us assure you that if you are committed and dedicated, an excellent version of yourself awaits you in the future.

  • Apply as a social media marketing manager
  • Become a PPC specialist
  • Work as a Content Marketing Strategist
  • Provide your expertise as an SEO specialist
  • Content & Copywriter
  • Work as a freelancer
  • Can even start a side hustle as a digital marketing expert
  • Start your own business

Awarding Institution : Selecta Training

Training Institution : Selecta Training

Course Code DM01

Course Language English

Notes  This training program adheres to provide quality digital marketing training 

to the young talent

Learning Outcome

Trainees who successfully complete the training program will be able to show their systematic knowledge and understanding of:

  • Recognize the principles of ranking and search engines.
  • Discover how to conduct keyword research.
  • Understand the best practices for SEO to use on a website.
  • Recognize the benefits of off-page optimization and its use.
  • Utilize advanced tools to analyze and track SEO development.

Entry Requirements

Anyone who is willing to launch his/her professional career as a digital marketing expert. No specific educational requirements. However, you should be at least 16 years old and understand the basics of technical computer knowledge.

Course Syllabus

Introduction to Digital Marketing

You will learn everything there is to know about digital marketing in this module. We provide pupils with the fundamentals from the beginning, taking into account their varied backgrounds. Here are some significant aspects that we will cover:

  • Digital marketing: What is it?
  • Digital marketing’s importance
  • Traditional marketing and digital marketing are different
  • Describe the current state of the industry and its recent trends.
  • How has digital marketing helped businesses succeed?
  • How to improve sales via digital marketing
  • How should a competitive analysis be done?
  • Analyses of successful digital marketing techniques

Website Planning & Development

Businesses build websites to transmit marketing messages, generate leads, and boost customer trust. Nowadays, every company, no matter how small, has a website. The proper training will show you how to build a website using WordPress due to its expanding importance.

The many components of a website and every feature WordPress offers are covered in this module, along with all the details you need to know to start building a website, like:

  • Goal-setting research, and Planning the website
  • How to Create the layout
  • Creating the text
  • Coding and decoding a website
  • How is launching and testing done?
  • How to maintain the website?

Search Engine Optimization

In this, you will discover the various search engines and their algorithms. The main elements of SEO will be covered in detail, such as 

  • On-page and Off-page optimization, 
  • Keyword research, 
  • Meta tags, 
  • Meta descriptions, 
  • Link building, and
  • More.

You’ll also learn about the factors that make a website appear first on a search engine’s result page.

Search Engine Advertising

In this module, our experts will show you how to use the Google Ads platform to conduct SEM operations.

You will become familiar with every aspect of the Google Ads platform and its algorithm, which determines how the advertising appears on the SERP. You will then discover how to utilize the Google Keyword Planner. Here, you’ll find information on metrics like search traffic, post-per-click (PPC), customer lifetime value (CLV), and others.

This advanced comprehensive course will also cover how to craft an effective call-to-action, URL, and ad description as part of the course module.

Social Media Marketing

You will discover how to develop successful social media strategies in this subject for websites like Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, Google+, Snapchat, etc.

During your training, you will learn how to:

  • Create social media campaigns
  • Develop ad copy 
  • Create creative advertisements
  • Cost-per-click (CPC) 
  • Cost-per-view (CPV) 
  • Cost-per-impression (CPM), and 
  • Much more.

Content Marketing & Strategy

Content marketing is a complete strategy that aims to draw in or keep a target audience by producing and disseminating useful content that will eventually inspire good behavior. This module includes

  • Knowing the significance of content marketing and the main advantages it offers.
  • Recognizing the components of a fruitful content marketing plan.
  • Recognizing how crucial personas are to content marketing.
  • Determining what constitutes valuable material.
  • Finding out how to monitor and evaluate the performance of your content marketing plan.

Web Analytics

Web analytics examines the behavior of website visitors. Website visitors’ actions are tracked and analyzed using Google Analytics in this module.

The full Google Analytics interface is covered in courses, and you become familiar with:

  • Terms like bounce rate, page view, session time, etc.
  • Learn the best practices for utilizing Google Analytics to interpret audience, behavior, and acquisition information for websites.
  • How to follow a website visitor through the conversion funnel, and what data to glean from it.

E-Commerce Management

In this session, you will learn about e-commerce, its various forms, and how to build an e-commerce website from scratch.

You gain knowledge of:

  • The fundamentals of e-Commerce marketing, 
  • Product keyword research, 
  • Inventory management, 
  • Supply chain management, 
  • Packaging and shipping, 
  • Selling online platforms, 
  • Uploading goods to an online marketplace, and 
  • Business procedures.

We have designed the Fee structure of the Digital Marketing Training so that everyone can participate. Whether you are a student, on the job or an entrepreneur, you can avail of Digital Marketing Training at a nominal rate that is way cheaper than the other institutes.

You can get info about the enrollment procedure by giving us a call at the number 0302-0007418 or getting in touch with us via email at [email protected]. Moreover, you can also be in que by filling in the form given below, and our managers will contact you by themselves.

    Please prove you are human by selecting the House.


    of students agreed staff were good at explaining things.

    What our students say

    Students Stories

    Saddan Qamar
    Saddan Qamar Digital Marketing Training Course

    It was a marvelous experience to learn digital marketing from Selecta Training. I got a chance to pursue my professional career as an SEO expert. Selecta Training also allowed me to work as an intern, and now, I’m one of the SEO professionals at Selecta Sol.

    Shoaib Hamid
    Shoaib Hamid Digital Marketing Training Course

    I’m a professional graphic designer at Selecta Sol. I learned graphic designing from Selecta Training with the hope of working as a paid intern. Due to professional mentorship, I could live my inner artist, and now I’m a part of Selecta Sol’s graphic designing team.

    Haseeb Ahmed
    Haseeb Ahmed Digital Marketing Training Course

    I can confidently say that learning digital marketing from Selecta Training was the best decision of my life. I met experts in various fields and found them dedicated to their job. Selecta Training also provided me with a healthy learning environment, and I’m enjoying my professional life as an SEO expert.

    Saba Ashraf
    Saba Ashraf Digital Marketing Training Course

    With Selecta Training, I improved my digital marketing skills, and now, I’m enjoying my financial freedom. I’m thankful to the mentors who were always there when I needed assistance. Thank You, Selecta Training!

    Kamran Saifullah
    Kamran Saifullah Digital Marketing Training Course

    Selecta Training is undoubtedly the best digital marketing training institute in Lahore. They provided me with international-level training at the most affordable fee. Their trainers are good. Their equipment is fantastic, and their weekly tasks gave me an insight into modern marketing needs.

    Umar Khalil
    Umar Khalil Digital Marketing Training Course

    Selecta Training is undoubtedly the best digital marketing training institute in Lahore. They provided me with international-level training at the most affordable fee. Their trainers are good. Their equipment is fantastic, and their weekly tasks gave me an insight into modern marketing needs.

      Selecta Training
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