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SEO Course

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Marketing Selecta Training

Advanced Search Engine Optimization Training In Lahore

It’s not too late to sign up for Selecta Training’s professional SEO training. Brands and startups value this knowledge highly. You can further develop your skills as an SEO expert with Selecta Training. Our instructors will perfect your abilities in copywriting, technical SEO, on-page SEO, off-page SEO, content strategy design, and SEO optimization.
SEO Course

Key Information

Live Projects.

On-site/Online Classes.

Modern SEO Tools

Expert Trainers

Google Analytics

Paid Internship Program

Freelance Training

The Demand For SEO Experts

A website, page, piece of information, or application is optimized through search engine optimization (SEO) to increase its visibility in a search engine. Google is the most widely used SEO platform because it is the largest search engine. However, there is a rising need for SEO experts familiar with Amazon and YouTube search optimization. In 2022 and the upcoming years, SEO is essential as long as websites and search engines are around. You can find positions in various sectors as an SEO specialist that fit your natural skill set, make decent money, maintain a healthy work-life balance, and push yourself creatively.

Course Details

SEO is extremely important to increase the rankings of any websites and products on search engines. As SEO is the most demanding skill, it offers a variety of opportunities for you. In this course, we will train you to master technical SEO and URL structure optimization to help form an effective marketing technique and to rank your website, products, or services on top of the search results. During this course, we’ll provide you the chance of practicing the live projects. We will help you to enhance your SEO skills through proper training and live projects. Our team of experts is always there to help you throughout your learning process. We’ll work together as a team to make you competent as an SEO expert. We’ll help you to become an expert in SEO, who can perform best and be able to increase website ranking.

Course Highlights

 After applying in SEO course at Selecta Training, you will be taught:

  • Introduction to SEO and its importance
  • On-page and Off-page SEO
  • Introduction to keywords and their uses
  • Analyzing Searcher Intent 
  • Finding Keywords for Website 
  • Understanding Ranking Difficulty
  • Page Optimization
  • Link Building and its importance
  • Getting Backlinks Strategy 
  • Technical SEO and its importance

Course Module

  • Introduction to SEO
  • Keyword Research 
  • On-Page SEO 
  • Page Optimization 
  • Off-Page SEO
  • Link Building 
  • Backlinking
  • Technical SEO

Why Choose Us?

Experienced Trainers

Selecta Training has hired experienced SEO specialists. They‘ve invested a major portion of their lives in practicing SEO in various industries. They’ll train you to employ modern tools and techniques and devise effective SEO strategies. Moreover, they’ll also train you to be your own boss. They’ll teach you to write a winning job proposal, bidding, and much more. This means, you can either work as an SEO expert or work as a freelancer.

Work on Live Projects

Practicing your skills on live projects has many benefits. First, it shows you real life problems SEO experts face and how they solve them. They also increase your exposure in the digital world. Apart from that, live projects allow you to improve your group participation and teamwork. Selecta Training will ensure when you pass out, you’re able to boost your website’s rankings and generate huge revenue.

Online Classes

For the students who cannot attend onsite lectures, we’ve arranged online classes. The live sessions will either be held on Google Meet or Zoom. Then you can attend your class from anywhere. All you need is a good internet connection and a device. Moreover, we’ll also arrange a WhatsApp chat room. We’ll ensure to upload the lecture recordings in the group. You can then watch it if you miss your session. You can also discuss any query in the group.

Certifications

As your SEO training ends, we’ll deliver you certificates directly from the UK at your given address. This implies that you’ll have advanced SEO training according to international standards. This certificate will be a fantastic addition to your resume while applying for the job. We’ll also provide certificates in soft format. You can then attach it with your CV when applying remotely for a job, upload it on your freelancing profile, and much more.

Affordable Training

We’re aware that many youngsters cannot attain top-class training due to financial problems. Therefore, we provide the most advanced and international level SEO training at the most affordable fees. The certificate we’ll provide will be from the UK. Our goal is to empower Pakistani youth through digitalization and offer them the best marketing and IT training at affordable prices. We will assist you at every turn and ensure you know what is necessary to create your marketing plan.

Paid Internship Program

For students whose performance was exceptional during the course, we provide a paid internship program once the course is over. If you perform well, Selecta Sol will allow you to work as an intern there to help you hone your abilities even further. Selecta Sol will provide you an opportunity to work as our employee during or after your internship. For this, you have to pass a simple test and an interview. Based on your screening tests and your work as an intern, we’ll hire you as our PPC Ads specialist.
This course is for those who are dedicated to starting their professional life as an SEO specialist. After learning SEO, you can work in different industries as SEO has no specific boundaries. Keeping in view the new trends in the market, Selecta Training offers you the best SEO course in Lahore. Our professional trainers will help you to generate not only an effective SEO strategy, but they’ll also assist you in utilizing modern tools with their updated versions.

After completing your SEO course, you can be:

    • SEO marketing specialist
    • Business Marketing Consultant
    • Digital Marketer.
    • Content Marketing Specialist
    • A freelancer on Fiverr, Upwork, etc.

You can get info about the enrollment procedure by giving us a call at the number 0302-0007418 or getting in touch with us via email at [email protected]. Moreover, you can also be in que by filling in the form given below, and our managers will contact you by themselves.

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    Search Engine Optimization Training

    Awarding Institution Selecta Training

    Training Institution Selecta Training

    Course Code SEO01

    Course Language English

    Notes  This training program adheres to provide quality SEO training to the young talent

    Learning Outcome
    • A description of how the search landscape has changed and how advertising can connect with highly engaged users.
    • Knowing the operation and evolution of search engines.
    • A look at the key factors and places to concentrate on when increasing SEO traffic to a website.
    • Techniques to aid in locating and ranking the content that needs more optimization.
    • Recognize the essential content components that need to be optimized to promote more relevancy and boost SEO traffic.
    • Metadata is one of the important content fields that might target a wide range of pertinent keywords. Recognize how to make the most of this chance.
    • An examination of the value of keyword research for attracting visitors from your target market.
    • The techniques employed to collect information on keywords and keyword groups (free and paid-for tools and applications).
    • Incorporating the results of keyword research into both new and ongoing website content.
    • An examination of the logical structure of local search queries.
    • Recognizing the elements that can offer more visibility for queries with local intent.
    • How to make your website and entire digital presence more visible to users conducting local searches.
    • The details of Bing Places and Google My Business.
    • Recognizing mobile’s significance and its effects on SEO and the web.
    • What distinguishes mobile, and what factors to consider while developing a mobile strategy?
    • Techniques and case studies on optimizing the mobile experience, with a focus on accelerating SEO growth from mobile consumers.
    Entry Requirements

    Anyone who is willing to launch his/her professional career as an SEO specialist. No specific educational requirements. However, you should be at least 16 years old and understand the basics of technical computer knowledge.

    Course Syllabus
    Module 1: An Overview of Google’s Operation
    • Methods from the past don’t work today.
    • How to deal with Google updates?
    • The four new, effective SEO methods of authority, trust, relevance, and user behavior are outlined.
    • Top 10 ranking variables used by Google to rank websites at the moment.
    • Google has started using machine learning to fuel its search results.
    • The revolutionary Mobile-First Index from Google.
    • How can you keep up with Google’s updates?
    Module 2: Keyword Analysis: The most crucial SEO step
    • What makes keyword research so crucial?
    • Exactly what is a keyword?
    • How can I locate keywords with low competition?
    Module 3: On-page SEO How to tell Google about your page’s content
    • How should your website be set up for quick, automatic SEO?
    • How can I get Google to find the keywords I want?
    • How can you increase the number of Google clicks on your rankings?
    • speed of website loading
    • Usability of duplicate content 
    • A simple explanation of the significance of mobile support for SEO.
    • Google’s Search Quality Guidelines: How to take advantage of them.
    • Future SEO for readability.
    • How can content marketing increase traffic and rankings?
    • Upgrading to HTTPS and SSL checklist.
    • How to use Google’s machine learning technologies with user behavior optimization.
    Module 4: Creating Links. How to achieve a very high Google ranking Why is link building so crucial?
    • Secrets of link-building nobody wants you to know.
    • What to avoid during link building, and how to get links?
    • Link text.
    • Simple to sophisticated link-building techniques.
    • Link outreach is the expansion of effective link-building campaigns.
    • How can I obtain free connections from reputable news sources?
    • Additional chances for link building.
    Module 5: SEO and Social Media
    • What role does social media play in SEO?
    • Instagram and SEO.
    • Tweeting and SEO.
    • More social network
    • Analytics for social media.
    Module 6: Web analytics: How to Determine Success
    • Monitoring your search results.
    • Google Analytics: Why Use It?
    • Using Google Analytics.
    • Acquisition.
    • Report on organic search.
    • Segments.
    • Definitions of common web analytics phrases.
    • Powerful insights for every business: call tracking.
    • Other tools for site analytics.
    Module 7: Common SEO issues to troubleshoot and solutions
    • What to do if Google does not list your website at all.
    • What should you do if your company is not showing up for your business name?
    • What should you do if your rankings have fallen?
    • How can I get free professional assistance?
    Module 8: Local SEO, therefore, for small businesses
    • Why utilize local SEO?
    • How can I rank well in local SEO?
    • Starting a local SEO campaign.
    • Generating citations.
    • Building evaluations.
    • using images and videos to boost local SEO
    • Key sources and a checklist for local SEO rankings.
    Module 9: Using Rich Results to dominate search JSON-LD, Facebook Open Graph, structured data, and more
    • Rich snippets: what are they?
    • Why is it important to concentrate on rich results?
    • Why use JSON-LD with structured data?
    • How can I begin using JSON-LD?
    • How do you make Google’s highlighted snippet rankings your goal?
    • How to target question-based rich results and “People also ask” phrases.
    • Google’s Speakable structured data and voice search SE?
    • Facebook Open Graph.
    Module 10: Effective SEO tools
    • Research instruments
    • Tools for optimization.
    • Linking instruments.
    • Tools for web analytics.
    Module 11: Freelancing Skills
    • Introduction to freelancing
    • Freelancing platforms (Fiverr, Upwork, Freelance.com)
    • Writing a winning job proposal
    • Devising an effective bidding strategy
    • Dealing with clients
    • Mock interview calls

    We have designed the Fee structure of the Digital Marketing Training so that everyone can participate. Whether you are a student, on the job or an entrepreneur, you can avail of Digital Marketing Training at a nominal rate that is way cheaper than the other institutes.

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    What our students say

    Students Stories

    Saddan Qamar
    Saddan Qamar Digital Marketing Training Course

    It was a marvelous experience to learn digital marketing from Selecta Training. I got a chance to pursue my professional career as an SEO expert. Selecta Training also allowed me to work as an intern, and now, I’m one of the SEO professionals at Selecta Sol.

    Shoaib Hamid
    Shoaib Hamid Digital Marketing Training Course

    I’m a professional graphic designer at Selecta Sol. I learned graphic designing from Selecta Training with the hope of working as a paid intern. Due to professional mentorship, I could live my inner artist, and now I’m a part of Selecta Sol’s graphic designing team.

    Haseeb Ahmed
    Haseeb Ahmed Digital Marketing Training Course

    I can confidently say that learning digital marketing from Selecta Training was the best decision of my life. I met experts in various fields and found them dedicated to their job. Selecta Training also provided me with a healthy learning environment, and I’m enjoying my professional life as an SEO expert.

    Saba Ashraf
    Saba Ashraf Digital Marketing Training Course

    With Selecta Training, I improved my digital marketing skills, and now, I’m enjoying my financial freedom. I’m thankful to the mentors who were always there when I needed assistance. Thank You, Selecta Training!

    Kamran Saifullah
    Kamran Saifullah Digital Marketing Training Course

    Selecta Training is undoubtedly the best digital marketing training institute in Lahore. They provided me with international-level training at the most affordable fee. Their trainers are good. Their equipment is fantastic, and their weekly tasks gave me an insight into modern marketing needs.

    Umar Khalil
    Umar Khalil Digital Marketing Training Course

    Selecta Training is undoubtedly the best digital marketing training institute in Lahore. They provided me with international-level training at the most affordable fee. Their trainers are good. Their equipment is fantastic, and their weekly tasks gave me an insight into modern marketing needs.

      Selecta Training
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