Apply Now in Pakistan's Best
Web Analytics Training
With Selecta Training
Pakistan’s Best Web Analytics Training
Live Projects Working
Working With Advanced Tools
Paid Internship Program
The Demand For Web Analytics
Google Analytics Course—An Overview
Web Analytics Training Module
- Overview of Web Analytics
- The basics of web analytics
- Business Viewpoint
- Fundamentals of Data Analysis
- Analytical Management
- Onboarding & Conversions
- Retention and Growth
- Freelancing Training
- Understanding the importance of business analytics
- Discovering the power of analysis in business
- Learning the use of Google Analytics
- Exploring different types of analytics and their importance Reviewing the processes, including objectives and outcomes
- Defining segmentation and benchmarking.
- Exploring steps to creating a measurement plan
- Applying analytics by working on live projects
- Learning basic freelancing skills
- Writing a winning job proposal
- Devising bidding strategy
Why Choose Us for Web Analytics Training in Pakistan?
Practice on Live Projects
Paid Internship Program
For exceptional students, we provide a 3-month paid internship program after the course. Selecta Training will allow you to work as an intern at Selecta Sol to further improve your skills if you do well in the course.
You will have the opportunity to work as a paid employee at Selecta Sol. For this, you have to pass a simple screening test and an interview. Based on your test, interview, and performance, we’ll take you on as our regular employee.
Selecta Training is a reputable web analytics training institution in Lahore that offers advanced courses to everyone, regardless of prior experience or educational background.
Anyone who wants to start a career as a digital marketing professional. There are no set educational prerequisites. However, you must be at least 16 years old and familiar with the fundamentals of computer technology.
- Financial Analyst
- Project Manager
- Business Analyst
- Data Analyst
We have designed the Fee structure of the Digital Marketing Training so that everyone can participate. Whether you are a student, on the job or an entrepreneur, you can avail of Digital Marketing Training at a nominal rate that is way cheaper than the other institutes.
Awarding Institution: Selecta Training
Training Institution: Selecta Training
Course Code: WA-01
Course Language: English
Notes: This training program adheres to provide quality digital marketing training to the young talent
Overview of Web Analytics:
Website and online application usage data are gathered, measured, analyzed, and reported on using the technology and process known as web analytics. Since the creation of the World Wide Web, web analytics has expanded. It has developed from a straightforward HTTP (Hypertext Transfer Protocol) traffic recording feature to a more full-featured suite of usage data tracking, analysis, and reporting.
Website visitor behavior is investigated via web analytics. Using Google Analytics, this module monitors and examines the behavior of website visitors.
In classes, you will learn about the entire Google Analytics interface and become acquainted with:
- Bounce rate, page view, session time, and other such concepts.
- To evaluate audience, behavior, and acquisition data for websites
- Learn the best practices for using Google Analytics.
- How to follow a website visitor through the conversion funnel and what information can be gleaned from it.
- Get a thorough understanding of the procedures and methods a junior or associate data analyst employs on a daily basis.
- Learn the fundamental tools and techniques for analysis
- Know how to prepare data for analysis, organize it for analysis, and perform computations using spreadsheets, SQL, and R programming.
- learn how to display and communicate data results through dashboards, presentations, and regularly used visualization tools.
Basics of web analytics:
The most popular web-based apps that offer web analytics include the well-known Google Analytics, which lets you view the performance of your website through actual, concrete data.
Basics of web analytics includes,
- Total Traffic and source of traffic
- Bounce Rates and exit Rates
- Useable Data
- Goals, KPIs, and Conversions for Business
- Meaningful collection and Benchmark.
Web analytics with business point of view:
- Useful information about consumer behavior is provided by it.
- information about how much traffic a website has received over time.
- You can use it to assess the effectiveness of your marketing initiatives.
- How to assist in figuring out how to improve the efficiency of your website.\
- approach to gauge how well your company’s objectives were achieved
Fundamental of Data Analysis:
Data analytics demonstrate how customers interact with your company across platforms.
During this course you will learn mainly
- Use of Excel for daily tasks.
- Create pivot tables, charts, and use complex Excel functions like vlookup and t-test
- Recognize fundamental data distribution and describe underlying patterns
- such as median, quantiles, and percentiles
- Execute SQL queries and thoroughly investigate the data.
- Create a visualization in PowerBI and present their data results
By utilizing sophisticated quantitative and statistical methods, analytics management enables firms to address a wide range of issues and maximize the value of data.
You will learn,
- Analytics management for Online sales.
- Analytics management for Enterprise Data.
- Analytics management for data mining.
Conversion and Onboarding:
In this particular mode of training you will have a deep insight of:
- The conversion funnel
- Trial-and-error and instruction
- Possible conversions
- Test your knowledge
At this point of training we will teach you how to cash your skills as a freelancer.
You will learn:
- What is Freelancing?
- How does it work?
- Advantages of being a freelancer
- Platforms for freelancing